Our company and this blog are based on the premise that communication is a fundamental part of any prescription for health. This is where you can expect discussion based on issues and news related to both pharma marketing and patient communication. It’s our hope that intelligent dialogue here can help you hone in on what matters most in today’s every changing and complex landscape.

www.InfoMedics.com

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Monday
Dec202010

So how does a patient feedback system work?

Welcome, new readers. In addition to sharing our thoughts on timely topics via this blog, I’d also like to share a short slide show they may shed light on how patient feedback systems work and why they are integral to the future of digital health. Take a look: “InfoMedics Patient Feedback Platform.” (Also available for download.)

As important as how these feedback systems work, is who these interactions are happening between and when. At InfoMedics our core business lies in working to deliver customized pharma marketing tools designed to increase doctor/patient interaction about specific drug regimens at the point of care.

A patient feedback system like the one outlined in these slides, allows for patients and doctors to interact while the patient is on therapy. Not just while they’re in the physician’s office.

As you’ll see on slide 3, the physician first explains the benefits of the patient feedback system to the patient during an office visit. Next (slide 4), the patient completes surveys through preferred methods (phone, computer) at regular intervals while on therapy. As time goes on (slide 5 & 6) the patient and doctor both receive detailed reports about treatment progress and response. Lastly (slide 7), the patient and doctor convene to discuss treatment progress.

What’s valuable is that from systems like these we’ve gleaned data that shows the tools increase medication compliance while driving sales. An important outcome for doctors, patients and pharma companies.

So that’s a little bit more about what we do. Please feel free to leave a comment below if you have questions.

Best,

Gene



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