MM&M VIEWPOINT: Social media should connect patients with doctors

Ahead of the weekend, I encourage you to read an article I recently wrote on opportunities in the digital space for pharma to shift marketing from promotion to connection.

“One definition of social media is public conversation between private individuals. Now apply this to the most important health issue you've ever faced and you see the daunting challenge the FDA contends with in setting social media marketing guidelines. Health literacy, privacy preferences and lifestyle all impact how people interpret social interactions online. What may seem educational for the masses could be persuasive to the individual facing a health issue.”

 To read more about my point of view on this topic, please see my post on Medial Marketing & Media (MM&M) and watch for it in your print copy.

As always, welcome your thoughts below.

Best,

Gene